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B2B Ecommerce Portal Helps United Rentals Improve Customer Experience
CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.
CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.
Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.
Find someplace warm and check out our top 10 B2B and martech articles for January.
Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.
For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.
Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.