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Social Insights: What Marketers Need to Know About Teachers
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines.
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.
Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.
Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.