![trick or treat](https://chiefmarketer.com/wp-content/uploads/2019/10/trick-or-treat-850-160x125.jpg)
October’s B2B and Martech Top 10
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.
Want to improve your email marketing program? Get input from your entire organization.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.