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How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Lessons learned from Stop & Shop’s early-adopter approach.
How the brand is converting customers with smarter data management.
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.