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Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.