Channel | Data & Analytics

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.