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Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.