Channel | Data & Analytics

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Hey CMO! You’re under qualified! Get a math degree.

Having a customer-centric view is great, but a data-centric view can help you understand intent.