Channel | Data & Analytics

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Does your organization have data discipline? Here are three key questions to ask your team.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.