Channel | Data & Analytics

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.