Channel | Data & Analytics

Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

Lists featured this week include Celtic Croft and Midnight Velvet.

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.