Channel | Data & Analytics

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

Lists featured this week include National Jeweler and Professional Construction News.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Here’s five tips to help you create better research for your brand.

Lists featured this week include BeliefNet and Countryside Publications.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips