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Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.