![data analytics](https://chiefmarketer.com/wp-content/uploads/2018/01/data-analytics-850x335-160x125.png)
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.
Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.
Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.