Channel | Data & Analytics

LeadsCon's Connect to Convert returns to Boston September 25-27 and we want you to join us.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

Five common challenges marketers face today and how AI can help.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.