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Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.
Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.
Check out our Top 10 most widely read articles from June in case you missed them.
For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.