CCPA: 3 Tips to Get Ready for Compliance
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.