MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship
Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.
Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app
Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local
Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It's a perfectly balanced time when everything
