Channel | Acquisition

Yahoo Offers Fantasy Players MLB Job

|  by Chief Marketer Staff

To coincide with the launch of its 2005 fantasy baseball games, Yahoo Sports has kicked off a sweepstakes that will land one user a real front office job with the San Francisco Giants. Twelve users, chosen through an online contest that combines ...

Scott’s, Home Depot Launch RoundUp with Sweeps

|  by Chief Marketer Staff

Scott's gets a jump on summer The Scott's Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott's RoundUp weed control brand. RoundUp Extended ...

Kodak Builds Customers for Prints with NASCAR

|  by Chief Marketer Staff

Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos ...

P&G Tunes Up Spring Break Offer

|  by Chief Marketer Staff

Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G's cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. ...

Wrigley Revives Doublemint Twins with Contest

|  by Chief Marketer Staff

Wm. Wrigley Jr. Co. is on the hunt for new Doublemint Twins. Wrigley does a double-take on its historic campaign The gum leader will hold casting calls in New York City and Chicago next month to find twins to star in a new version of its historic ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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