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Ideas to Steal from MVPro Winning Campaigns
The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.
The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.