Acquisition
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Acquisition
HSBC Using Game Show Theme to Draw Business
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …
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Acquisition
AOL Sweeps Tied To Goods Seized From Spammer
America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer’s Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of …
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Acquisition
Lily of France Launches ‘Match’ Campaign
Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O’Connell, star of ABC’s The Bachelor. The campaign supports the launch of the Lily of France True Match …
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Acquisition
Sweeps Winner’s Name To Appear on a Satellite
EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service’s Reach for the Stars Sweepstakes will place the winner’s name permanently on …
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Acquisition
Yahoo Promoting New Service with Trips to Anywhere
To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo’s re-launched Yahoo Messenger with …
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Acquisition
CBS Drives Daytime Viewership Via Wedding Promo
CBS Daytime is extending a personal invitation to consumers to the wedding of the yearGuiding Light characters Gus and Harley’s weddingto build excitement around the soap opera storyline. “We felt that we had another strong story in the position …
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Acquisition
Samsung Leveraging Sponsorship of B.B. King Tour
Samsung Electronics is leveraging its sponsorship of B.B. King’s 80th Birthday Tour with a sweepstakes that will be held in each market where the legendary bluesman performs. The Samsung DuoCam Sweepstakes will travel with the B.B. King Blues Festival …
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Acquisition
NetZero Launches Daily Sweepstakes for Users
Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant …
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Acquisition
Pepsi Offers First Pitch at World Series Game Via Walgreens
Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …
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Acquisition
Fisher-Price Kicks Off Birthday Sweeps
Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …