Channel | Acquisition

Oil of Olay Sweeps Touts New Body Wash

|  by Chief Marketer Staff

Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil's "O" at the opulent Bellagio hotel and casino. The ...

Fox Soccer Channel Kicks off Sweepstakes

|  by Chief Marketer Staff

Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the "Ultimate Chelsea Fan." The promotion also celebrated Barclays English Premier League champion Chelsea FC's 100-year ...

AOL, GSN Team for Blackjack Promo

|  by Chief Marketer Staff

American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to ...

NASCAR, The Kellys Offer Sweepstakes to Race

|  by Chief Marketer Staff

SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500. The winner will receive tickets to the Feb. 19 race, as well as tickets to ...

Chrysler Launches Virtual Film Competition

|  by Chief Marketer Staff

A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire. Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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