Channel | Acquisition

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah's Operating Co. Treasure Hunt promotion will take home $1 million.

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Hasbro's iconic Play-Doh brand is celebrating 50 years with a yearlong "birth-doh" party, dangling a chance for consumers to win $50,000 through an instant-win promotion.

Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.

Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.

Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.