Arby’s Fuels Apprentice Tie-in With Sweeps
Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
McDonald's is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.
Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game.
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.
Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company's front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.
Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.
Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC's The Apprentice.