Channel | Acquisition

AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.

Morton Salt highlights the history of its iconic "Umbrella Girl" with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell's Sporting Goods this month with a "Double Play!" joint promotion.

Baskin-Robbins' is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.

Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise.

Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money.

GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.

Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.

PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures' Superman Returns, dangling a cash prize of $1 million.