Acquisition
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Acquisition
Starbucks Challenges Consumers with Puzzle Contest
Starbucks Coffee Co. is testing consumers’ love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life.
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Acquisition
Chevy Drives Apprentice Gig to Online Contest
Chevrolet has created an online promotion that challenges armchair apprentices to become an “Apprentice Project Manager” and create their own commercial for one of its new vehicles.
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Acquisition
Ben & Jerry’s Launches Ice Cream Flavor Contest
Famous for Chunky Monkey and Phish Food flavors, Ben and Jerry’s is turning over its ice cream-making talent to consumers with a new contest to create an original flavor for the brand.
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Acquisition
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
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Acquisition
Tommy Hilfiger ‘Styles’ Up for Sweeps
Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York.
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Acquisition
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans.
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Acquisition
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
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Acquisition
CompUSA Scores CBS Sports and NCAA Partnership
CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner.
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Acquisition
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.
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Acquisition
vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie.