Acquisition
-
Acquisition
Doritos Invites Consumer Ads for Super Bowl
Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.
-
Acquisition
Ford Let’s Consumers ‘Race’ NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
-
Acquisition
Taco Bell Names El Presidente
Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.
-
Acquisition
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.
-
Acquisition
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.
-
Acquisition
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
-
Acquisition
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes.
-
Acquisition
Canon Frames NFL’s Archie Manning for Photo Contest
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year’s Super Bowl as a grand prize.
-
Acquisition
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
-
Acquisition
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.