Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare.
The American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare.
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.
The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.