CFM Direct, a direct marketing agency based in Oakbrook Terrace, IL, has opened a new East Coast office in King of Prussia, PA, a suburb of Philadelphia.
The agency has hired three professionals for the office.
Thomas C. McNamara, 36, has been named regional director. Prior to joining CFM, McNamara was director of database marketing at Pilgrim Baxter & Associates, a mutual fund company. He also spent seven years at Advanta Consumer Financial Services.
Lisa M. Meintel, 29, has been named director of business development. Prior to joining CFM, Meintel was assistant vice president of database marketing at PNC National Bank, where she managed targeting and selection of mail populations for acquisition and customer mail campaigns. She spent two years at Advanta Corp. managing information processing for acquisitions.
Jacqueline M. Carl, 30, has been named director of process development. Prior to joining CFM, Carl was assistant vice president of marketing for three years at Travelers Bank, where she managed all acquisition efforts for the broad market and non-endorsed affinity credit card lines. She also spent three years at Advanta Corp. managing information processing in both marketing acquisition and credit policy roles.
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