For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
In Mediamark’s observations from September 2006 to April 2007, the research firm found that cell-phone only households made up 14% of the total population, while landline-only households made up just 12.3% of the total population.
This was the first time that this was observed since Mediamark began tracking these figures in 2000.
In the prior period (March 2006 to October 2006), the percentages were almost reversed, with cell phone-only households making up 12.4% of the population, while landline-only households made up 14.5% of the population.
Andrew Arthur, Vice President of MRI’s Market Solutions division and author of the report, attributes this shift to two reasons: “a steepening decline since 2000 in the percentage of households with any landline, accompanied by a rapid rise in the number of households with at least one cell phone."
The trend is bolstered by younger people. Of all 18-24 year olds living in single-person households, 57.1% are cell phone-only. This makes them more than four times more likely to be cell phone-only than the average adult.
Source:
http://www.webpronews.com/topnews/2007/09/14/
cell-phone-only-households-now-the-norm
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