Celebrity Cruises and Cirque du Soleil have formed a six-year agreement to cross-promote each other’s brands and products.
Celebrity plans to sponsor Cirque du Soleil’s touring shows in North America and Europe. The cruise line said it would announce a Cirque du Soleil onboard entertainment concept in May.
Cirque du Soleil VP-marketing Mario D’Amico said his company’s goal is to broaden its reach to new customers.
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