CBS Television Distribution has named Greg Bennett to the newly created post of senior vice president.
Bennett will develop opportunities to combine CBS content with advertisers’ interest through product integration and marketing and promotion.
Bennett joins CTD from O Branded Entertainment & Marketing, a company he created in 2003. He is also founder of Luna Bacardi Group, a full-service integrated advertising and promotions agency.
Before founding LBG, Bennett developed ad and marketing campaigns for Club Med, ProServ Sports Management, Florida Division of Tourism and Eastern Airlines.
Bennett was recognized as the International Marketing Professional of the Year by the Association of Promotion Marketing Agencies Worldwide in 2001. This year, he received the Diamond Award, recognizing the most successful marketing campaigns worldwide.
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