Trendwatch

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  Trendwatch

  Navigating Retail Programmatic Ad Buys in an Election Year

  In the digital age, the proliferation of misinformation and disinformation presents a significant challenge for retail brands, especially in the midst of a U.S. election year. With programmatic ad buying amplifying this risk, marketers face the daunting task of ensuring their advertising messages don’t accidentally appear alongside harmful or misleading content. In a recent piece […]

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  Trendwatch

  Unleashing the Podcast Potential in Retail Marketing

  In an era dominated by digital media consumption, podcasts have emerged as a potent and increasingly valuable messaging tool for retailers aiming to connect with target audiences, amplify key speakers, and reinforce brand values. As highlighted by PRNEWS’ exploration into the realm of marketing and communications, professionals across industries are harnessing the power of podcasts […]

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