Trendwatch
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Trendwatch
Nike increases Olympic marketing spend as ‘Number One Investment”
Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]
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On-site ads: How retailers can capitalize on owned advertising
The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]
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Retail Renaissance: Navigating Location Intelligence
As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to […]
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Consumer Resilience Defies Retailer Expectations
In a landscape marked by economic uncertainties, consumer behavior continues to defy expectations, reshaping the marketing strategies of companies across industries. Despite concerns over the economy, Americans are displaying resilience in their spending habits, fueling what economists and finance chiefs have termed “revenge” and “doom” spending. As discretionary spending persists amidst inflation and decreasing consumer […]
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Convenience Over Price: Retail’s New Paradigm
In the ever-evolving landscape of retail, Walmart U.S. CEO John Furner has highlighted a significant shift in consumer behavior: the growing willingness to pay a premium for convenience. Furner’s remarks, made during the National Retail Federation’s (NRF) 2024 State of Retail & the Consumer discussion, underscore a fundamental trend shaping the industry. As projected retail […]
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IKEA’s Bold Bet on Reinventing Retail Spaces
While many malls face challenges, IKEA is embarking on a groundbreaking mission to rejuvenate the traditional mall format. The Ingka Group, mastermind behind most of the world’s IKEA stores, is expanding its reach into the realm of malls, envisioning them as bustling centers of community activity rather than just retail destinations. By integrating innovative concepts […]
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Retail Partnerships: Key Areas to Evaluate for 2025 Success
As the hustle and bustle of everyday partnership program management beckons once again, now is the opportune moment to assess the efficacy of your partnership channels during the 2024 big-spending season. While aggregate ecommerce sales surged ahead, it’s imperative for brands and agencies alike to delve deeper into the contribution of each channel to overall […]
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Navigating Retail Programmatic Ad Buys in an Election Year
In the digital age, the proliferation of misinformation and disinformation presents a significant challenge for retail brands, especially in the midst of a U.S. election year. With programmatic ad buying amplifying this risk, marketers face the daunting task of ensuring their advertising messages don’t accidentally appear alongside harmful or misleading content. In a recent piece […]
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Unleashing the Podcast Potential in Retail Marketing
In an era dominated by digital media consumption, podcasts have emerged as a potent and increasingly valuable messaging tool for retailers aiming to connect with target audiences, amplify key speakers, and reinforce brand values. As highlighted by PRNEWS’ exploration into the realm of marketing and communications, professionals across industries are harnessing the power of podcasts […]
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