Social
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Data & Analytics
Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
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Social
Michael Kors Places First Instagram Ad and Gets Rewarded
Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.
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Social
Content Marketing Gets More Strategic
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
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Social
Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.
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Direct Marketing | Print
Builder Proves the Value of Social Media for Lead Gen
Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.
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Social
World’s Top Brands are on Instagram
Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.
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Data & Analytics
What Justin Timberlake Can Teach B2B Marketers
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Data & Analytics
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Engagement
Target Ties Social Media to Stores/Catalogs for Holidays
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.