Social
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Acquisition
Nescafé “Mug Chain” Engages 15 Million
So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media?
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Acquisition
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
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Acquisition
10 Tips to Set Your Content on a Viral Trajectory
There are 10 important qualities that must be in place before your content can go viral.
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Acquisition
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
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Acquisition
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
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Acquisition
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
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Acquisition
A Vote for Charlie the Tuna is a Vote for Change
Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.
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Acquisition
Making a Better Business Case for Video
Here are some ideas to put into practice to make a better business case for video.
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Acquisition
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.
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Acquisition
Gatorade, GE, NBC: What Marketers Need to Know About Gen Z
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans