Social
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Acquisition
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
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Acquisition
FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
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Acquisition
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
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Acquisition
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Acquisition
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
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Acquisition
Influencer Manager: A New Role at Publishers
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
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Acquisition
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what’s doin”? Here’s our reader’s top picks for March.
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Acquisition
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
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Acquisition
How to Use Influencers to Improve Eroding Brand Trust
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
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Acquisition
A Chat with Sweet Earth on its Meteoritic Rise to $25 Million in Sales
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.