Social
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
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Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
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Acquisition
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics. -
Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
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Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
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Video Marketing
Animation vs. Live Action Video: Which Is Right for Your Business?
Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Acquisition
Coke Cans Promote Peace & Hope for Trump Summit
Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard. -
Acquisition
Moët Celebrates Life’s Memorable Moments
Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event.