Social
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Social
Beverage Brands Make Friends by Learning to LIAISE
While many brands are keen to make “friends” via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here’s what brands need to do to make to most of their social experience.
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Social
Office Max: Lord of the Elf Dance Once Again
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.
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Social
BabyCenter.com Delivers New Parenting Social Network
Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.
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Social
Mystery Box Widget to Get Facebook Players Guessing
An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.
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Social
MySpace Promotes Berman to New Marketing Post
Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …
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Social
We Know Better
Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing
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Social
TRUSTe to Certify Facebook’s Privacy Policies
Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program.
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Social
Burger King Ups the Ante with MySpace.com
In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.