Social
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Profiles & Campaigns
Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences. -
Events
Social and Events Help Bullhorn Amplify Its Message
A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.
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Social
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
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Social
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
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Acquisition
KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to? -
Events
Viva Nerd Vegas: Comic-Con Marketing Round-Up
It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
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Social
6 Reasons Influencers Should be Part of Your Social Strategy
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.
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Acquisition
Nestlé and WWE Team for ‘Choose Water’ Sweepstakes
A sweepstakes was the main attraction supported by
videos featuring WWE superstars. -
Digital
Digital is the New Workout for Life Fitness
Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.
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Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.