Social
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Engagement
Howdy, Pardners
Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy
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Engagement
Ecko Trolls Malls for Talent
Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for …
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Engagement
JPMorgan Chase Sponsors Leadership Day
Young tennis fans from the Los Angeles area got a lesson from industry leaders on the business of tennis yesterday at the JPMorgan Chase Leadership Day for Kids, which was held during the JPMorgan Chase Open at the Home Depot Center in Carson, CA. …
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Engagement
Sony Re-ups for Ozzfest
Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a …
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Engagement
VH1 Goes Dancing in the Streets to Promote I Love the 90s
VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade. Celebrity …
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Engagement
Dunkin’ Donuts Turbo Ice Challenge in Maine
Four local celebrities will meet face to face this Sunday at the Dunkin’ Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin’ Donuts’ new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two …
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Engagement
BBC America Presents Coupling Thursdays for Singles
In order to generate publicity for the fourth season of the sexy U.K. hit comedy series Coupling, BBC America had launched Coupling Thursdays, a group of events that wraps up today in cities across America. Singles in New York, Philadelphia, Chicago and …
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Engagement
Virtual Florida Hitting the Road
Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …
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Engagement
Lions and Tigers and Bears
Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,
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Engagement
Covering Their Assets
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,