Data Driven ROI
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Data Driven ROI
Firms Partner to Offer Loyalty Services In India
Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.
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Acquisition
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
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Acquisition
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.
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Data Driven ROI
ICT Group Rebuffs Takeover Bid
ICT Group Inc. has rejected an eight dollar per share bid from Aegis Ltd.
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Acquisition
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face.
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Data Driven ROI
Aegis Makes Offer For ICT Group
Despite taking a deeper net loss in 2008 than it did in 2007, Agegis Ltd. made an offer for ICT Group. Details and The Cynic
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Data Driven ROI
Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer’s best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
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Data Driven ROI
Financial Firms Aren’t Reaching Out to Customers: Poll
A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM.
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Acquisition
Boston Pizza Runs March Madness Cash Contest
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.