Data Driven ROI
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Data Driven ROI
Jon Schneider, Client Service Director at MRM Worldwide, Dead At 52
Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.
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Acquisition
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story
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Acquisition
Best Western and NASCAR Star to Play April Fool’s Joke
Best Western International is stirring up some tomfoolery for April Fool’s Day.
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Acquisition
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.
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Acquisition
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.
The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.
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Acquisition
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.
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Acquisition
Clorox Wipes Appear in Macy’s Windows
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.
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Data Driven ROI
The Content Conundrum
Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…
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Acquisition
Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps
Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”
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Data Driven ROI
Ogilvy Hires Advertising, One-to-One Business Leaders
Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.