Data Driven ROI
-
Data Driven ROI
In-Market Timing
Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts
-
Acquisition
Gamestop Sweeps Shows How to Succeed in Chinatown
Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements
-
Acquisition
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
-
Acquisition
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand
-
Data Driven ROI
Digital Body Language
The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business
-
Acquisition
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
-
Data Driven ROI
Use Your Data to Know Your Customers
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ
-
Data Driven ROI
Leading the Way With Leads
One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based
-
Data Driven ROI
Satmetrix Reveals Most-Promotable Companies
A new study lists the companies consumers are most likely to recommend to their friends and family
-
Acquisition
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students