Data Driven ROI
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Acquisition
Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios
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Acquisition
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22
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Data Driven ROI
SugarCRM Names GM for China Operations
SugarCRM has appointed Yun-Ping Hsu general manager of its China operations.
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Acquisition
1-800-Flowers.com Contest Shows Mom the Love
Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean
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Data Driven ROI
Rewards Firm’s Fortunes Reflect Diners’ Shifts
Want proof that consumers who eat out are moving
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Acquisition
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion
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Acquisition
Nestlé and KaBoom Sweepstakes Offers Playgrounds
The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes
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Data Driven ROI
Oracle To Acquire Hardware Maker Sun Microsystems
Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun
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Acquisition
Dollar General, Pepsi Launch Buy and Play Sweepstakes
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks
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Data Driven ROI
Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing
Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.