Data Driven ROI
-
Data Driven ROI
In Telemarketing, Don’t Forget the Human Touch
A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called
-
Data Driven ROI
Getting Control is Many Marketers Biggest Operational Challenge
Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.
-
Acquisition
Buzzing Around
Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a
-
Acquisition
A New Prize Category: Viral Influence
Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and
-
Data Driven ROI
Hyatt Debuts Biggest Loyalty Promo Ever
How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to
-
Data Driven ROI
To Engage High-Potential Customers, Focus on their Behavior
Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,
-
Acquisition
On the Fly
Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the
-
Acquisition
Ways to Improve Your Contest Reponse and ROI
The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year
-
Data Driven ROI
Analytics Help San Jose Mercury News Pull in the Right Readers
Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers
-
Acquisition
Lea & Perrins Brand Manager: Q&A
Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned