Data Driven ROI
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Data Driven ROI
How to Earn Customer Loyalty
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.
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Data Driven ROI
Ever-Changing Rules: New Era Challenges For CMOs
Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.
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Data Driven ROI
Live From DM Days 2009: A Little More Conversation
At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.
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Data Driven ROI
Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
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Acquisition
Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”
The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release
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Data Driven ROI
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
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Data Driven ROI
Focus on Current Customers to Ring the Register
A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
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Acquisition
Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
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Data Driven ROI
Godiva Launches First Loyalty Program
Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty
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Data Driven ROI
When It Comes to Customer Service, Don’t Play Dead
Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still