Data Driven ROI
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Acquisition
Denny’s Fights the Stay-cation with Resort Sweepstakes
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game
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Acquisition
American Airlines Runs Contest to Build Hispanic Loyalty
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
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Acquisition
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
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Acquisition
Nike Contest Will Award Local Sports Grants
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people
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Data Driven ROI
VanceInfo Acquires Hong Kong CRM Firm
VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited
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Data Driven ROI
Gen Y Leads In Loyalty Participation
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
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Data Driven ROI
One In Five Vacationers Must Redeem Points For Vacation: Survey
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.
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Data Driven ROI
Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
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Acquisition
Coca-Cola and Albertsons to Give Away Dream Home
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons
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Acquisition
What in the World Is in Jones Jumble?
Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy