Data Driven ROI
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Acquisition
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign
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Data Driven ROI
Loyalty Income Up As ADS Cuts Operating Expenses
Loyalty services, alone among Alliance Data Systems
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Data Driven ROI
Groupe Aeroplan Acquires Carlson Marketing
Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.
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Acquisition
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives
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Data Driven ROI
Merkle Hires Sandeep Kharidhi As Analytics Practice Leader
CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management.
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Acquisition
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
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Data Driven ROI
New Starbucks Loyalty Program Requires Purchases For Most Rewards
Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.
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Data Driven ROI
To Avoid Overload, Engage Your Audience
For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.
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Acquisition
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.