Data Driven ROI
-
Acquisition
The Road Ahead
More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal
-
Acquisition
Jones Pairs with Konami for Karaoke Sweepstakes
Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame
-
Data Driven ROI
Computer Services Joins With RewardsNow In Bank Loyalty Programs
Computer Services, Inc. has inked a partnership with RewardsNow, Inc.
-
Acquisition
Zappos.com and Steve Madden Launch Shoe Design Contest
Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family
-
Data Driven ROI
Surveys Help Toshiba Connect With Customer Needs
Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.
-
Data Driven ROI
Merkle Names Two Co-Presidents
Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.
-
Acquisition
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use
-
Data Driven ROI
Getting the Most Out of Your Customer References
If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.
-
Data Driven ROI
OneCommand Names Jeffrey W. Hart President
OneCommand has named Jeffrey W. Hart to serve as its president.
-
Data Driven ROI
Chase, British Airways Modify Branded Card Rewards Program
British Airways and Chase Card Services have changed the rewards program associated with the British Airways Visa Signature card