Data Driven ROI
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Data Driven ROI
Groupe Aeroplan Acquires Carlson Marketing
Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.
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Acquisition
McDonald’s Is Latest Augmented Reality Convert with “Avatar” Campaign
McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora
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Data Driven ROI
Banks Promoting More Rewards: Mintel
In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.
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Acquisition
Yellow Tail Goes Fishing for a Name
Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010
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Acquisition
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Acquisition
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry
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Data Driven ROI
Raising the Stakes
Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help
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Data Driven ROI
Automation, Ho!
Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times
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Acquisition
New Sweeps Rules in Puerto Rico
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents
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Data Driven ROI
Meet the New Consumer
In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and