Data Driven ROI
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Acquisition
New Approach Expands Burger King’s Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
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Acquisition
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR
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Acquisition
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Data Driven ROI
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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Acquisition
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
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Data Driven ROI
Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales.
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Data Driven ROI
John Zell Joins Razorfish As VP of CRM Tech Solutions
Razorfish, a digital agency, has hired John Zell to serve as its VP of customer relationship technology solutions.
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Data Driven ROI
Equifax Income Falls 6%
Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.
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Data Driven ROI
Loyalty 360 Partners With Incentive Firm Marketing Innovators
Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.